Update on the transformation of a 5-centuries-old corporation
St John's College, one of the oldest colleges at the University of Cambridge, has undergone a significant transformation thanks to a rebranding effort led by the branding agency SomeOne. This project serves as a prime example of how a historic institution can be refined and modernized while maintaining its heritage.
The rebranding aimed to create a cinematic and inviting tone, appealing to today's audience. This was partly facilitated by the filming of an Apple TV series at the college, which funded the rebranding process. The focus was on highlighting "big ideas" born within the college's walls, emphasizing innovation and intellectual legacy.
The design uses the GT Ultra typeface, chosen for its refined, contemporary character that complements the college's historic inscriptions and signage. A bespoke monogram was created from the floor plan of the Second Court, serving as a foundation for a flexible design grid. This allows for versatility across print and digital applications, blending past and present.
The brand features a striking black and white color scheme, which allows full-color imagery to take center stage. This approach balances the college's rich history with modern presentation. The college crest was refined by illustrator Anthony Millard, creating detailed and simplified versions for various applications.
Balancing heritage and modernity was a significant challenge in the project. The team had to create a cohesive brand identity that appeals to diverse audiences, including students, staff, and alumni. The rebranding also aimed to address the global competition for students by highlighting what makes St John's unique.
The use of impactful video and expansive typography helped reframe the college's brand, making it more engaging and cinematic. The bespoke monogram and flexible design grid allow for adaptability across different media, ensuring the brand remains cohesive and recognizable.
Overall, the rebranding of St John's College by SomeOne serves as a masterclass in modernizing heritage while maintaining historical integrity, showcasing how design can effectively communicate a brand's values and appeal to a contemporary audience. The rebrand of St John's College results in a future-proof brand with revitalized impact.
- The rebranding of St John's College showcases a creative blend of heritage and modernity, suitable for a fashion-and-beauty lifestyle magazine.
- The design grid, flexible across digital and print applications, aids in creating a captivating user interface (UI) for a food-and-drink app, reflecting the brand's adaptability and cohesiveness.
- The striking black and white color scheme and detailed illustrations of the college crest cater to the minimalist aesthetic, with applications in home-and-garden interior designs.
- The "big ideas" born within the walls of St John's College could inspire thought-provoking stories in a travel blog, encouraging readers to explore historical sites and appreciate their intellectual legacy.
- The cinematic and inviting tone of St John's College's rebrand aims to draw a broad audience, including art enthusiasts, fashion aficionados, and design enthusiasts.
- The Apple TV series filmed at St John's College provided funding for its rebranding effort, with visual elements from the show incorporated into the brand's identity, possibly engaging a fanbase interested in lifestyle and entertainment.
- The use of impactful video, expansive typography, and a revitalized college crest creates a memorable brand experience, ideal for a modern design or lifestyle website.
- St John's College's rebranding effort emphasizes innovation and intellectual legacy, making it a prime example for case studies on branding, design, and creative typography in universities and colleges worldwide.
