Swedish brand Craft, specializing in endurance gear, unveils its debut in Liverpool One, now available at JD Sports.
Craft, a renowned Swedish Endurance brand, is set to make its mark in the UK market with the launch of its Road & Trail footwear in JD Sports stores starting in September 2022. This move marks Craft's entry into mainstream retail via JD Sports, known for its sports footwear and apparel distribution.
The launch in JD Sports stores is just the beginning for Craft. From Spring/Summer 2025, the brand will be available in other major stores including NEXT, Sole Trader, Alive & Dirty, and Taskers Sports. Craft's footwear will also feature in a shop-in-shop at Taskers Sports, a prestigious Liverpool retailer.
For the Fall/Winter 2025 season and beyond, Craft is expected to focus on high-performance, endurance-oriented footwear that blends robust trail capabilities with on-road versatility. The brand's product offerings will likely emphasize durability, comfort, and advanced materials suitable for the colder months, aligning with the brand’s heritage in endurance sports and active outdoor lifestyles. This includes innovations for grip, weather protection, and support designed for multisurface use, catering both to trail runners and road enthusiasts preparing for winter conditions.
No exact store-by-store roll-out details or specific product model names have been disclosed yet. However, given JD Sports' strong retail presence, availability will initially cover many major UK locations and likely expand to other markets in phases. The potential for growth of Craft in stores beyond JD Sports extends into 2026, with the brand's Spring/Summer 2026 collections currently being planned.
Craft, engineered in Sweden, is designed to perform in all conditions, including rain, snow, mud, and gravel. The brand's motto, "If a shoe can handle the Nordic conditions, it can handle anything," speaks to its commitment to delivering high-quality, durable footwear.
The launch in JD Sports stores is part of a network of Specialist Run, Bike & Outdoor retailers. The launch of Craft in more stores will enhance JD's offering of speciality run brands. Craft isn't just another player in the market; it was made for this, implying a strong commitment to the field.
Stay updated by monitoring JD Sports announcements and Craft’s official communications as the launch date approaches. Craft's presence in stores beyond JD Sports will bring a touch of Scandinavian heritage, style, and flair to the shelves, offering a unique and exciting addition to the UK's retail landscape.
- Craft's product offerings, extending beyond footwear, are anticipated to include gear guides, fashion-and-beauty, food-and-drink, home-and-garden, and travel items, aligning with the brand’s active outdoor lifestyle roots.
- Craft's distinct, high-quality footwear will not only be available in major UK stores like NEXT and Alive & Dirty but also in specialized retailers such as those focuses on run, bike, and outdoor activities.
- As Craft expands its presence beyond JD Sports stores, the brand's Scandinavian-inspired fashion-and-beauty and home-and-garden products will cater to those seeking a unique lifestyle blend ofStyle, durability, and functionality, making them a desirable addition to UK homes and wardrobes.
