Spreading Similar Excitement: Original Title
Düsseldorf's city marketing game-changer is a series of inspirational cards, digitally available on the campaign webpage and physically accessible at the tourist info center in the old town. The "Inspire Düsseldorf" initiative, spearheaded by DT Managing Director Ole Friedrich, aims to be more than a single event; it aspires to be an ever-evolving project that continually enhances the city-visiting experience for all. The initial batch of cards is just the start, setting the stage for a collection of inspiring stories and experiences.
What sets it apart: Düsseldorf Tourism won't decide the city's inspiring experiences alone. Instead, enthusiastic Düsseldorf residents are encouraged to chip in and suggest their favorite places, unusual city tours, local eats, and more. Anyone can jump in from the get-go via the landing page, submitting innovative ideas on a "blank card." According to Friedrich, "Inspire Düsseldorf" is envisioned as a collaborative project between all Düsseldorf natives eager to share their city's essence with others.
Expect to discover hidden gems, traverse unexpected city routes, andSample local culinary treasures. "To spark curiosity and encourage people to venture off the beaten path and embark on surprising adventures at unique locations, they usually require a motivating push. That's what our new campaign intends to provide," says the DT. Ole Friedrich: "Düsseldorf thrives on encounters. People gather at breweries or by the Rhine and strike up conversations. Friendships, inspiration, and fresh perspectives on various topics often emerge from these encounters, and that's precisely what we aspire to help cultivate with our campaign. All are welcomed to join in and try out new experiences."
While other city marketing initiatives like Messe Düsseldorf's "The Place to Maximize" may focus on shaping the economy of tomorrow and boosting their emotional appeal, "Inspire Düsseldorf" is geared towards fostering genuine encounters and inspiring conversations among residents and visitors alike.
Want to contribute or learn more about initiatives similar to "Inspire Düsseldorf"? Engage in local events like PSI Show or other trade fairs and conferences that showcase Düsseldorf's role in innovation and entrepreneurship. To amplify your impact, support local businesses and initiatives that align with the city's goals and share your positive experiences on social media to promote Düsseldorf's unique charm and business opportunities.
Participate in the "Inspire Düsseldorf" project by suggesting your favorite home-and-garden, lifestyle, travel experiences or unique city tours to enrich the city-visiting experience. Embrace the locals' perspective and immerse yourself in genuine encounters and inspiring conversations by engaging in local events like PSI Show or supporting local businesses that share the city's goals.
