South of France Accommodations Favored by Style Experts Post PFW
Paris Fashion Week is just around the corner, and as the city gears up for another round of fashionable events, conversations are already shifting to where the fashion crowd will recharge after the event. Many are looking towards the South of France, where a number of stylish accommodations await.
One such destination is the iconic Hôtel Le Provençal, first opened in 1951 on the Giens Peninsula. Known for its sweeping views of Hyères and its dramatic seawater pool carved directly into the rocks at Parc du Provençal, the hotel has undergone a complete redesign by Rodolphe Parente and reemerged as one of the Riviera's most exciting comebacks. All 41 rooms and restaurants at Hôtel Le Provençal have been fully updated, making the property feel both timeless and strikingly of-the-moment.
For those seeking a more elemental escape, Hôtel Les Roches Rouges, located in Saint-Raphaël, offers a refreshing contrast to the buzzier Nice. With its pared-back, sunlit rooms and villas perched above the sea, this boutique hideaway is a favourite for those seeking a more authentic experience.
Another popular spot for fashion insiders is Hôtel du Couvent, located in Nice. This buzzy new hotel offers airy rooms and suites designed by the acclaimed team at Festen, featuring historical details and contemporary design. The hotel also boasts an in-house herbalist who curates bespoke teas, tinctures, and wellness treatments.
Meanwhile, La Colombe d'Or, located in Saint-Paul-de-Vence, continues to be a perennial favourite of the fashion crowd during Paris Fashion Week. The iconic dining room and terrace serve seasonal Mediterranean cuisine paired with an impeccable wine list, while the art-lined interiors feature works by Pablo Picasso, Henri Matisse, Marc Chagall, and Joan Miró.
For those looking for a more off-the-beaten-path destination, Tuba Club in Marseille is a former diving club turned boutique hideaway with just eight rooms and villas. The restaurant delivers unfussy coastal cooking, with a focus on grilled fish, just-shucked oysters, and plenty of rosé. Tuba Club is situated in Marseille, a city that has become a cool kids' escape for visitors, still feeling raw, vibrant, and just under the radar enough to be a true discovery.
As the fashion crowd decamps to the South of France during the shoulder season in early October, it's clear that there's no shortage of stylish accommodations to choose from. Whether you're looking for a timeless classic or a more modern escape, the South of France has something for everyone.
Monica Mendal, a platform editor in residence, former fashion editor, travel writer, and author of the Substack newsletter "So There's This Place...
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