Ranking of Top Swimwear Brands Based on Our Evaluation
In the world of summertime style, swimwear takes centre stage. From Saint Tropez to Rio de Janeiro, leading fashion brands are redefining beach attire with a focus on aesthetics, function, and fit. Here's a curated list of the top swimwear brands for both men and women, as recommended by fashion experts and featured in the 2025 guide of the world's best swimwear brands.
**Eres** - Renowned for its expert understanding of the female form, Eres delivers swimwear that flatters curves without uncomfortable padding or wires. The brand's exclusive materials offer a sculpting yet comfortable fit, quick-drying properties, and durability. Eres draws inspiration from the 1970s with sleek silhouettes and rich colours, making it a leading name especially for women's swimwear.
**Orlebar Brown** - Known for a sense of summertime ease, Orlebar Brown is a trusted option for men’s swimwear, combining style with functional comfort. The Bulldog style, in particular, is a reliable choice for those seeking smart-looking swim shorts.
**Hunza G** - Offers playful and glamorous styles, particularly favoured for women’s summer beachwear. The brand's signature crinkle fabric suits are universally flattering and quick-drying, making them suitable for both swimming and lunch.
**Vilebrequin** - A top choice for men’s swim trunks, offering stylish and performance-oriented swimwear. Vilebrequin's meticulously designed swim trunks feature hand-placed pockets, metal eyelets, and a barely-there mesh lining.
**Rudi Gernreich** and **Alaïa** - Brands known for architectural precision in swimwear design, blending aesthetics with fit, suitable for sophisticated swimwear fans. Rudi Gernreich is famous for its rebellious spirit and modernist masterpieces, with asymmetrical necklines, graphic cut-outs, and bold block colouring. Alaïa's swimwear line features elegant draping, ruching, cut-out details, in-built hoods, bolero-style waterproof jackets, and asymmetrical necklines.
**Speedo** and **Nike Swim** - These sporty labels provide swimwear that transitions well from athletic use (like lap swimming) to casual beachwear, catering to those looking for performance and style. Nike Swim's S/S 2025 collection features bold colour palettes and playful design details like nautical lace-up.
**Frescobol Carioca**, **Chanel**, and **Lido** - These brands add a glamorous and stylish touch, mainly for women’s swimwear, emphasizing playful and chic beach fashion. Frescobol Carioca's swimwear designs channel the exuberance of Rio de Janeiro and the dapper elegance of 1940s style. Chanel's swimsuits and bikinis have a playful undercurrent, evoking styles that walked the runway in the 1990s. Lido's swimwear is made in Northern Italy using fast-drying fabrics, with highlights including the Undici bikini and the Uno one piece.
This curated list balances aesthetics, function, and fit, covering a range from minimalist to glamorous and sport-focused swimwear, making these brands the top picks for 2025 swimwear trends for both men and women.
*Summary Table:*
| Brand | Specialization | Target Audience | Notable Traits | |--------------------|---------------------------------------|-----------------------|---------------------------------------| | Eres | Sculpting, flattering women's swimwear | Women | Comfortable, sleek, 70's inspired | | Orlebar Brown | Stylish, easy summer swimwear | Men | Functional, versatile | | Hunza G | Playful, glamorous swimwear | Women | Colorful, fun | | Vilebrequin | Performance swim trunks | Men | Stylish and performance-oriented | | Rudi Gernreich | Architectural design | Both | Precise fit, aesthetic focus | | Alaïa | Architecture-inspired | Both | Sculptural, luxury swimwear | | Speedo | Sport swimwear | Both | Athletic, functional | | Nike Swim | Sport swimwear | Both | Transitional from workout to beach | | Frescobol Carioca | Casual, stylish summer swimwear | Both | Summertime ease | | Chanel | Glamorous swimwear | Women | Chic and luxurious | | Lido | Playful, stylish | Women | Glamorous beachwear |
These brands represent the fashion expert consensus and trend guide for top-tier swimwear choices globally in 2025. To explore more about these brands and receive daily inspiration, escapism, and design stories from around the world, sign up for the website's newsletter. Many of these brands are available for purchase at various online retailers like Mytheresa.com, Selfridges.com, and Harrods.com.
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