Promote your business through our platform
In the ever-evolving world of media, Global, the UK's fourth biggest commercial radio station, stands out for its innovative approach to advertising. With a weekly audience of 32 million, covering 95% of the UK population, Global's radio and digital platforms offer a unique advertising environment.
This hybrid approach combines the trust and local community connection of traditional AM/FM radio with the expansive reach and precision of digital integrations such as streaming, smart speaker apps, and social media. This fusion amplifies brand frequency and engagement, drives higher ad recall, and boosts web traffic by up to 70% for invested brands.
Businesses can enhance their brand using Global's platform by leveraging the authentic local personalities and community ties of radio to build trust and emotional connection with the audience. They can also combine traditional radio ads with synchronized digital campaigns across streaming services, social media, and smart devices to increase brand exposure and improve recall.
Data-driven, privacy-compliant digital tools integrated with the platform are employed for targeted and customizable advertising that reaches the right audience at the right time. Storytelling through audio-visual digital content further enhances engagement and leaves a lasting impression in a competitive market.
Global's mission extends beyond radio, with its website being the UK's home for classical music, aiming to make the genre accessible and relevant to all. The website, which has 5.1 million listeners tuning in weekly, also encourages audience engagement online.
For more information about radio advertising with Global, visit global.com/radio. To get in touch with the advertising sales team, call 0333 200 6000 during office hours from 9am to 5.30pm. After hours, messages left for the team will be responded to within 24 hours.
Global's website is one of the most engaged-with brands on social media, providing businesses with yet another avenue for brand visibility. For information on how radio advertising works, visit the Radio Advertising Bureau at radiocentre.org.
With Global's commercial team offering solutions to enhance brands by building deeper and more effective connections with their audience, businesses can position themselves to connect with broad, yet specifically segmented, audiences effectively. This integrated model takes advantage of radio's enduring credibility while expanding brand visibility and engagement through the digital ecosystem.
- Incorporating classical music into their marketing strategies, businesses can leverage Global's website to showcase their brand, connect with a wider audience, and increase brand visibility.
- To strengthen their brand identity, companies can capitalize on Global's integrated advertising approach, combining classical music with lifestyle, fashion-and-beauty, food-and-drink, travel content on digital platforms to captivate audience segments and enhance recall.
