Luxury car debuts now take center stage at The Quail, the globe's premier auto event.
The Quail, A Motorsports Gathering, held annually at the Quail Lodge & Golf Club in Carmel, has become a key launch ground for luxury and sporting automotive brands. This preeminent event, which started in 2002, attracts a moneyed and highly motivated audience during Monterey Car Week.
In 2025, the event was a spectacle of one-offs and new models from various brands. Bugatti launched the Brouillard, a customised car with a new body design based on the Chiron mechanics. The Brouillard features an 8.0-liter quad-turbocharged W16 engine, producing 1,578 horsepower, making it a rare addition to the world of automobiles, as only two units will be built annually as part of the Programme Solaire.
Another notable launch at The Quail was the Ford Mustang GTD Liquid Carbon, introduced by Ford at Laguna Seca Raceway. This car boasts a bodywork formed entirely from carbon fibre, adding to its sleek and powerful appearance.
Cadillac showcased the Elevated Velocity concept, a high-riding SUV focused on off-road performance and autonomous mode. Although not officially launched at The Quail, this concept hints at potential involvement in desert racing with its 24-inch wheels and gull-wing doors.
Lexus unveiled the Sport Concept, a vehicle whose technical specifications and features were not highlighted in the available information. However, its presence at The Quail added to the event's excitement.
Bentley showcased the latest fourth-generation Continental GT, GTC, Flying Spur core, and Azure models, along with the new Bentayga Speed. The Continental GT Speed also showcased a new 'ombre' paint technology.
Meyers Manx and Tuthill collaborated on the Meyers Manx x Tuthill LFG, an orange update of the beach buggy form factor using Porsche parts and engines. This limited-edition off-road vehicle offers both comfort and capability, featuring a choice of high-performance engines and exclusive driving experiences for its owners.
GuntherWorks showcased two new models at The Quail, the GWX with a boosted engine and a pure carbon fibre body, and the F-26, a modern interpretation of the 935 racing 911.
Rivian's R1S Quad Pebble Beach Edition was also showcased, a unique commission indicating future directions for the electric SUV.
Lamborghini unveiled the Fenomeno, a limited edition V12-hybrid car with the most powerful V12 engine ever. The Fenomeno is a testament to Lamborghini's commitment to pushing the boundaries of automotive engineering.
Corvette showcased the CX and CX.R Vision Gran Turismo Concepts, two concepts pointing to a future design direction for the Corvette nameplate. The CX features a forward-tilting canopy and a yoke type steering wheel, while the CX.R VGT combines a biofuel-powered V8 with a hybrid drive system.
Hennessey Special Vehicles unveiled the Hennessey Venom F5 Revolution F, a one-off version of the F5 with 2,031hp and a manual gearbox. This unique creation is a testament to Hennessey's dedication to creating high-performance vehicles.
Acura unveiled a conceptual version of its forthcoming RSX, the first all-electric car to bear the Acura name. This concept provides a glimpse into Acura's future plans for electric vehicles.
Touring Superleggera revealed the Veloce12 Barchetta, the successor to the Veloce12, which is a drop-top version of the Ferrari-based revival. This vehicle is a stunning example of the blend of classic and modern design.
Infiniti showcased the QX65 Monograph, a sleek coupe-style crossover, and the QX80 Terrain Spec, an off-roading variant of the company's giant 7-seater SUV. The QX65 Monograph and QX80 Terrain Spec are indicative of Infiniti's commitment to innovation and diversity in their vehicle offerings.
The event is sponsored by Rolex and the Peninsula Hotel Group, ensuring a luxurious and well-organised experience for all attendees. With its unique combination of luxury, performance, and innovation, The Quail, A Motorsports Gathering, continues to be a must-attend event during Monterey Car Week.
[1] https://www.motor1.com/news/368533/2025-bugatti-brouillard-revealed/ [2] https://www.motor1.com/news/368534/2025-the-quail-motorsports-gathering-car-launches/ [3] https://www.motor1.com/news/368535/2025-the-quail-motorsports-gathering-bentley-models/ [4] https://www.motor1.com/news/368536/2025-the-quail-motorsports-gathering-meyers-manx-lfg/ [5] https://www.motor1.com/news/368537/2025-the-quail-motorsports-gathering-infiniti-qx65-monograph-qx80-terrain-spec/
- The luxury and sporting automotive industry celebrated new launches and showcases at The Quail, A Motorsports Gathering, attracting a moneyed and highly motivated audience during Monterey Car Week.
- In 2025, Bugatti introduced the Brouillard, a customised supercar with a rare 1,578 horsepower, positioned as a unique addition to the world of automobiles.
- Another significant launch was the Ford Mustang GTD Liquid Carbon, showcasing a carbon fiber bodywork at Laguna Seca Raceway.
- Automotive brands such as Cadillac, Lexus, Bentley, and Infiniti also displayed their new models, offering a glimpse into future technology and design trends.
- The event also featured collaborations between partners such as Meyers Manx and Tuthill, offering limited-edition off-road vehicles for enthusiasts.
- Electric vehicles were prominently showcased, with Rivian exhibiting their unique R1S Quad Pebble Beach Edition and Acura unveiling their first all-electric car to bear the Acura name.
- Performance-oriented brands like Hennessey Special Vehicles introduced the Hennessey Venom F5 Revolution F, a one-off high-performance vehicle.
- Touring Superleggera's Veloce12 Barchetta, a blend of classic and modern design, was another highlight of the gathering.
- The event was widely covered by lifestyle and automotive media, with sources like Motor1 providing detailed reports on various launches and showcases.
- The Quail, A Motorsports Gathering, is sponsored by Rolex and the Peninsula Hotel Group, ensuring a luxurious and well-organized experience for attendees.
- As the event continues to evolve, it remains a must-attend event during Monterey Car Week, showcasing the latest trends in celebrity-driven pop-culture, sci-fi and fantasy, and sports, creating an extraordinary combination of luxury, performance, and innovation.
