Interview with Madelene Ragno, Director of MADE Creative Co for a discussion on work-life balance
Madelene Ragno, the Director of MADE Creative Co and a renowned TikTok influencer, has gained a massive following due to her genuine and authentic approach. Her fun personality and no-nonsense attitude resonate with a wide audience, making her a trusted voice in the digital marketing world.
Ragno stays updated with the latest trends in digital marketing by following industry-leading blogs, websites, and newsletters such as Moz, HubSpot, and Marketing Land. She also participates in webinars, conferences, and workshops to learn from peers and thought leaders. Ragno engages in social media and professional networks like LinkedIn and Twitter, where experts share the latest insights. She utilizes tools and platforms that track changing algorithms, new advertising features, and emerging technologies. Ragno continues her learning journey through online courses and certifications to keep her skills updated on innovations like AI, SEO, and data analytics.
Scaling up MADE Creative Co has been a challenging task for Ragno, particularly due to resource constraints, especially in terms of staffing. To cater to startups and businesses with smaller budgets, Ragno has introduced a 'done-with-you' option.
For those starting out in digital marketing or content creation, crafting creative concepts or strategies for paid ads is a valuable skill to learn. Ragno's show aims to be a trusted space for brands and aspiring marketers alike.
Ragno talks about the challenges of scaling up MADE Creative Co and has become more cautious about overloading herself and her team with new clients. She positions herself as an expert to gain trust from her audience.
Platforms increasingly prioritize creativity in advertising, with Google's pmax with creatives. Ragno's strategy for creating content on TikTok involves focusing on educational content and creating a persona for herself, which helped her gain a large following. She initially felt her success on TikTok was a stroke of luck but attributes her growth to consistently creating videos where she answers questions and showcases her work, while also focusing on her delivery style and appearance.
Consistency and identity are key on TikTok; people should recognize and connect with Ragno's personality. For small businesses on TikTok, finding a unique concept that speaks to their brand is crucial. Ragno plans to demystify digital marketing with her upcoming show, aiming to do so with honesty and fun. She shares her honest opinions about marketing, including calling out unrealistic expectations, to help businesses navigate the digital marketing landscape effectively.
- Madelene Ragno, in her upcoming show, aims to demystify digital marketing for both brands and aspiring marketers, with an emphasis on honesty and fun.
- To keep her skills updated on trends and innovations such as AI, SEO, and data analytics, Ragno regularly engages in online courses and certifications.
- Ragno, the Director of MADE Creative Co and a TikTok influencer, has gained a massive following with her unique lifestyle, fashion-and-beauty, food-and-drink, and travel content, boosted by her consistent delivery and appearance.
- For small businesses on TikTok, finding a unique concept that aligns with their brand's identity and resonates with their audience is crucial, much like Ragno's successful blend of education, self-development, and pets content.
- In addition to her TikTok success, Ragno understands the importance of sports, relationships, cars, and shopping in a well-rounded lifestyle and often incorporates these themes into her content, making her a relatable and trusted voice.
