Inside Rolls-Royce's Exclusive Hanok: Access Restricted to the Wealthiest Elite

In the heart of Seoul, two luxury automotive giants have raised the bar for personalization, offering their ultra-wealthy clients an unprecedented level of bespoke service.

At the Rolls-Royce Private Office Seoul, located on the 12th floor of the Lotte World Tower in Jamsil-dong, southern Seoul, clients can now choose from approximately 44,000 exterior paint combinations, with the potential for nearly unlimited possibilities through bespoke customization[1]. This level of customization is consistent with other Private Offices worldwide, making the Seoul office a premier destination for Rolls-Royce's most discerning clients[1][5].

Each car customized at Rolls-Royce's Private Office Seoul is essentially unique, with the possibility of creating bespoke colors, bespoke finishes, and unique combinations tailored specifically for each client[1]. This elevates the standard 44,000 exterior paint options available at a standard Rolls-Royce dealership.

Meanwhile, Mercedes-Benz Korea has made waves in the electric vehicle market with the unveiling of the Mercedes-Maybach EQS 680 SUV Night Series on July 25, 2024[2]. This marks the first all-electric vehicle under the ultra-luxury Maybach brand. The unveiling was reported by YONHAP, and the website staff of the source[3]. Mathias Vaitl, the CEO of Mercedes-Benz Korea, also introduced the opening of the Maybach Center during the event[4].

The Rolls-Royce Phantom Cherry Blossom edition, a custom interior design, and the Maextro S800, aimed at Europe's luxury sedan market, have also been making headlines[6]. However, details about these vehicles were not available for this report.

References: [1] Rolls-Royce Motor Cars, 2024, Rolls-Royce Private Office Seoul: A Bespoke Atelier for the Ultra-Wealthy, [online] Available at:

The luxury automotive industry, driven by businesses like Rolls-Royce and Mercedes-Benz, plays a significant role in the arts and entertainment sector.
The Rolls-Royce Private Office Seoul, a symbol of the luxury arts industry, is located in the heart of Seoul, South Korea.
The Rolls-Royce Private Office Seoul offers an unprecedented level of bespoke service, catering to ultra-wealthy clients.
The Lotte World Tower, home to the Rolls-Royce Private Office Seoul, stands tall in Jamsil-dong, offering a stunning view of the city.
The level of customization at Rolls-Royce's Private Office Seoul is consistent with other Private Offices worldwide, making it a premier destination.
Clients at the Rolls-Royce Private Office Seoul can choose from approximately 44,000 exterior paint combinations.
The bespoke customization at Rolls-Royce's Private Office Seoul opens up nearly unlimited possibilities for clients.
Each car customized at Rolls-Royce's Private Office Seoul is essentially unique, with bespoke colors, finishes, and combinations tailored for each client.
The standard 44,000 exterior paint options available at a standard Rolls-Royce dealership are elevated by the bespoke customization at the Private Office Seoul.
Mercedes-Benz Korea has made a splash in the electric vehicle market with the unveiling of the Mercedes-Maybach EQS 680 SUV Night Series.
The Mercedes-Maybach EQS 680 SUV Night Series is the first all-electric vehicle under the ultra-luxury Maybach brand.
The unveiling of the Mercedes-Maybach EQS 680 SUV Night Series was reported by YONHAP News Agency.
Mathias Vaitl, the CEO of Mercedes-Benz Korea, introduced the opening of the Maybach Center during the unveiling event.
The Rolls-Royce Phantom Cherry Blossom edition and the Maextro S800 have also been making headlines in the luxury automotive industry.
Details about the Rolls-Royce Phantom Cherry Blossom edition and the Maextro S800 were not available for this report.
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