Exhibition Organized by ASI Stirs Up New York City with Thrilling Event in Gotham
The ASI Show, held in New York City, has been a significant main event for the promotional products industry. The 2012 edition of the show, which took place from May 8-10, was a terrific success, according to Michael Leone from Hit Promotional Products (asi/61125). ASI New York 2012 saw over 2,300 distributors from more than 1,150 firms across 38 states and 11 different countries, as well as around 310 exhibitors showcasing their products.
The event at the Javits Convention Center was buzzing with energy, as reported by Lorenz Hassenstein, vice president and general manager of The ASI Show. Distributors came from as far south as Virginia to as far north as New York and New Hampshire, making important business connections and leaving with new sales opportunities.
One of the highlights of the show was a packed keynote by former Facebook marketing executive Randi Zuckerberg. She offered practical business tips on how to use social media to increase brand recognition and expand market share. However, there is no information available on how Randi Zuckerberg inspired or advised the promotional industry event at the ASI Show in New York City in 2013.
In 2012, Garry Hurvitz, president/CEO of Toronto-based Counselor Top 40 supplier Ash City Worldwide (asi/37143), was recognized as Counselor International Person of the Year. Kevin Lyons-Tarr, the president of 4imprint (asi/197045), was also honored as Counselor's 2012 Person of the Year. The ASI Show in New York opened with a full day of education, sponsored by Fields Mfg., asi/54100.
The ASI Show also honoured the outstanding sales achievement of the Top 40 distributors and Top 40 suppliers in the industry. Tommy Lee, from Logomark (asi/67866), expressed satisfaction with the traffic at ASI New York and wished he had brought more people to work the booth.
Looking ahead to 2013, the ASI Show New York will be held in the North Pavilion of the Javits Center. The spacious, bright, and inviting North Pavilion has received rave reviews from many leading trade shows. The expanded education program for the 2013 ASI Show includes a fashion runway show and a keynote by Buddy Valastro, star of TLC's hit show 'The Cake Boss'.
ASI New York 2013 is already 78% sold out. Companies from the promotional products industry are eager to attend, with access to the newest products for the later part of the year being an important factor for many. Peter Zeiger, from Geiger (asi/202900), expressed excitement about the ASI Show. Geiger benefits from the educational workshops, networking, and show floor at the ASI Show.
The Counselor Awards, the industry's most prestigious and anticipated news event, was held Wednesday night at Cipriani 42nd Street restaurant. The ASI Show in New York had great energy, according to all who attended, and is a must-attend event for anyone in the promotional products industry.
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