Emirates Forges Strong International Tourism Links with Eight Key Agreements at ATM 2025
In a significant move to boost global tourism, Emirates Airlines announced over 40 strategic partnerships with various tourism boards and entities at the Arabian Travel Market (ATM) 2025. These collaborations, aimed at facilitating global tourism recovery and growth, will position Emirates as a key facilitator of the UK's anticipated 43 million visits in 2025.
One of the confirmed partnerships is with the Vietnamese conglomerate Sun Group. The joint venture will execute marketing and promotional campaigns to position Vietnam as a premier destination across Emirates’ global network. This includes hosting familiarisation trips for media and travel agents and implementing promotional programs and incentives to support travel companies in key markets.
While specific details about partnerships with the tourism boards of Sharjah, the Philippines, Maldives, VisitBritain, Thailand, Japan, Uganda, and Hungary were not detailed, Emirates' strategic approach at ATM 2025 focused on enhancing connectivity, expanding route networks, and deepening partnerships. The goal is to elevate destination visibility and accessibility across Emirates' network.
Emirates is intensifying efforts to promote the Philippines and the Maldives by rolling out joint advertising initiatives, hosting familiarization trips, and offering tailored travel deals. The collaboration with VisitBritain involves joint promotions and travel trade engagement, while the partnership with the Sharjah Commerce & Tourism Authority will promote Sharjah through customised travel packages, marketing campaigns, and tour operator incentives.
Agreements with Thailand, Japan, Uganda, and Hungary also focus on co-marketing, media familiarisation, and travel trade collaboration. The goal is to draw tourists, especially from the Middle East and Europe, to these destinations.
Emirates leverages its reach, marketing power, and industry partnerships to connect travellers with top destinations around the world. The agreements aim to attract more travelers to the respective destinations and encourage multi-destination travel that includes the UAE.
These strategic partnerships are part of Emirates' commitment to expanding and deepening its global network, contributing to the recovery and growth of the global tourism industry.
- The collaboration with VisitBritain and the Sharjah Commerce & Tourism Authority, as part of Emirates' strategic partnerships, are intended to elevate their respective destination visibility and accessibility, attracting more travelers, especially from the Middle East and Europe.
- The joint venture between Emirates and the Vietnamese conglomerate Sun Group, along with collaborations with other tourism boards like Thailand, Japan, Uganda, and Hungary, aims to strengthen trade, especially in the tourism sector, by promoting lifestyles and travel experiences that tourism boards and destinations have to offer across Emirates’ global network.
