Emirates Forges Approximately 40 International Alliances During Its Exceptional Run at the Arabian Travel Market
Let's Dive into Emirates' Triumphant ATM 2025 Appearance!
Emirates, the Dubai-based aviation colossus, absolutely slayed it at this year's Arabian Travel Market (ATM)—marking its most victorious showing yet with a whopping 38 strategic alliances sealing the deal across the global travel universe. With over 27,000 visitors flocking to its stand, Emirates left no doubt that it's a force to be reckoned with in the travel game.
From tourism boards and tech firms to cruise lines and airline counterparts, Emirates didn't mess around, diving headfirst into global tourism domination. These partnerships spanned 21 nations, focusing on joint promotions, improved connectivity, and fresh travel experiences—all in line with the event's theme: "Global Travel: Forging Tomorrow's Tourism Through Enhanced Connectivity."
With Emirates' fantastic stand stealing the show, attendees were treated to a peek at its latest A350 Business Class seats, Premium Economy product, signature Onboard Lounge, and Shower Spa. Environmental consciousness and inclusivity efforts were also given a spotlight.
The reason for Emirates' massive success at ATM? Its relentless ambition fueled over 600 business meetings, strategic networking sessions, and even its first-ever series of seven travel trade workshops. These workshops, held in partnership with seven tourism boards, brought together a fantastic 350 partners from 15 countries to discuss destination development and new market opportunities.
Cruise travel was a major focus, with Emirates ramping up its collaboration with Cruise Lines International Association (CLIA), Hapag-Lloyd, and MSC Cruises to boost cruise packages and solidify Dubai's status as a homeporting hub.
When it comes to aviation, Emirates upped its interline and codeshare agreements with Kuwait Airways, Philippine Airlines, Condor, and Air Seychelles. It also formed new strategic alliances targeting student travelers, events, and conferences, as well as Small and Medium Enterprises (SMEs). Oh, and don't forget its renewed digital innovation partnership with Huawei!
Throughout ATM, Emirates welcomed UAE royal dignitaries and top officials, emphatically establishing its role as a cornerstone of the country's travel and tourism ambitions.
So, what's the buzz about Emirates' recent ATM performance? In a nutshell, the airline is positioning itself as a key player in facilitating global connectivity and boosting international tourism while also delivering delightful perks to its passengers and loyalty members. All aboard for Emirates' journey to tourism greatness!
Sources: Dubai Media Office, Emirates, ATM Travel Trends Report 2025, Emirates' Press Releases
Enrichment Insights:
- Emirates' new interline partnership with Bahamasair will make travel smoother for passengers between the Emirates network and the Bahamas, enabling seamless booking and travel experiences.
- Emirates is actively discussing strengthening ties with Jamaica to boost inbound tourist flows.Condor, United, and Air Canada are among its codeshare partners that provide connectivity to Jamaica, while Emirates Skywards members can earn and redeem miles on Condor-operated flights to Montego Bay.
- In the broader travel industry, there are projections of a 50% increase in travel spending across the Middle East by 2030 due to the rise in inbound and luxury travel, as well as the region's emerging status as a hub for sports and entertainment. Emirates' initiatives align with these trends, focusing on luxury, business, and sports tourism.
- Emirates' triumphant appearance at ATM 2025 was marked by an impressive 38 strategic collaborations with entities spanning the technology, tourism, business, and lifestyle sectors.
- The diverse range of partnerships, including tourism boards, tech firms, and cruise lines, will contribute to global tourism development and innovation.
- Emirates' collaborations spanned 21 nations, focusing on joint promotions, improved connectivity, and novel travel experiences, aligning with the event's theme of future tourism through enhanced connectivity.
- In addition to showcasing its latest A350 Business Class seats and Onboard Lounge, Emirates also highlighted its commitment to sustainability and inclusivity.
- The airline's extensive business meetings and networking sessions led to the first-ever travel trade workshops, bringing together 350 partners from 15 countries to discuss destination development and new market opportunities.
- Emirates' collaborations in the aviation sector included interline and codeshare agreements with Kuwait Airways, Philippine Airlines, Condor, Air Seychelles, and even a renewed digital innovation partnership with Huawei.
- The airline's efforts to boost its cruise travel offerings, along with discussions to strengthen ties with Jamaica and its existing partnerships with CLIA, Hapag-Lloyd, and MSC Cruises, position Dubai as a prominent homeporting hub for the future of global travel.
