Downtown Loveland introduces a fresh love lock sculpture and a new Visitors Center branch

Downtown Loveland introduces a fresh love lock sculpture and a new Visitors Center branch

**Headline:** Loveland Unveils Third Love Lock Sculpture and Downtown Visitors Center

Loveland, Colorado, is enhancing its public art landscape with the introduction of a new Downtown Love Lock Sculpture and a new Visitors Center branch. The sculpture, located on the southwest side of the Loveland Museum, was unveiled on July 18, 2025, marking the third such sculpture in Loveland, a city famous for its romantic "Love Lock" tradition and public art scene [1][2][3].

The new Visitors Center, co-located with the sculpture, offers an exclusive gift shop and aims to become a central stop for visitors to the area. The installation is part of a broader effort to improve the tourist experience in downtown Loveland, providing a unique place for couples and tourists to celebrate and commemorate their visits [2][3].

The unveiling ceremony was attended by Artist and Engineer Doug Rutledge, who also crafted Loveland's other two existing love lock sculptures [4]. The sculpture, featuring 40 red steel hearts of various sizes arranged in the shape of a larger heart, will join the four existing sculptures citywide [1].

The Visitors Center, which welcomed over 12,000 guests last year and sold over 1,200 locks annually, is set to open inside the Loveland Museum the day after the sculpture unveiling [5]. Two more love lock sculptures will be added by the end of 2025, one near the East Visitors Center and another at Lake Loveland [1].

Funding for the Visitors Center and the public art initiatives comes from lodging tax revenues that reached $1.4 million in 2024 [6]. Over $12.5 million has been invested in public art in Loveland [6]. The Visitors Center branch will sell local artisan gifts, exclusive downtown merchandise, and items inspired by Loveland's art scene.

Visitors can place padlocks symbolizing their love on the new sculpture. A winning couple will be selected through Visit Loveland's social media contest to place a specially engraved lock on the sculpture during the unveiling ceremony. Mayor Pro Tem Jon Mallo will set the first lock on the sculpture [4]. Visitors can purchase locks on site or bring their own to add to the sculpture at the Visitors Center.

The new Downtown Love Lock Sculpture and Visitors Center branch are expected to strengthen Loveland’s reputation as a destination for public art and romantic tourism, reinforcing its identity as the “Sweetheart City.” The project is likely to benefit local businesses, restaurants, and shops by drawing more foot traffic to the downtown core [2][3].

**Table:**

| Feature | Details | Impact | |--------------------------|--------------------------------------------------------------|--------------------------------------| | Love Lock Sculpture | Third in city, unveiled July 18, 2025, Loveland Museum | Strengthens art/romance tourism | | Visitors Center Branch | Co-located with sculpture, includes gift shop | Centralized tourist services | | Location | 503 N. Lincoln Ave. (Loveland Museum) | Enhances downtown visitor experience | | Future Plans | More sculptures to be installed before end of 2025 | Ongoing art and tourism development |

This initiative underscores Loveland’s commitment to blending public art with practical tourism infrastructure, aiming to attract both new and returning visitors to its vibrant downtown [1][2][4].

For more information about Loveland’s attractions, visit [VisitLoveland.com](http://VisitLoveland.com).

1. The third Loveland Love Lock Sculpture, located on the southwest side of the Loveland Museum, is part of an ongoing effort to enhance the arts and lifestyle scene in northern Colorado, particularly in downtown Loveland.
2. Travelers visiting Loveland, Colorado, can now enjoy the revitalized downtown area, with the new Visitors Center and events like the unveiling of the Love Lock Sculpture adding to the home-and-garden charm of the city.
3. As the "Sweetheart City," Loveland continues to draw tourists for its romantic traditions and public art. The addition of new love lock sculptures, including the one near the East Visitors Center and another at Lake Loveland, will further bolster Loveland's reputation as a destination for both art and romance-focused travel.

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