Deadline Approaching for Submissions at the LAMA Marketing and Advertising Festival: Competitive Entries Must Be In Soon
The LAMA Marketing and Advertising Festival, an annual celebration of achievements in marketing and advertising within Belarus, is set to return in 2025. Organised by the Belarusian Association of Marketing and Advertising (LAMA), this year's event promises to be bigger and more exciting than ever.
For 2025, the festival's schedule and categories are taking shape. The festival events, including submissions, judging, and the final awards ceremony, are expected to take place throughout the year, culminating in the main festival event (exact dates for 2025 would be announced by the organisers).
The festival includes diverse categories covering different aspects of marketing and advertising. The regular categories often include Television Advertising, Radio Advertising, Outdoor Advertising, Digital Advertising, Print Advertising, Media Campaigns, Branding and Corporate Identity, Viral Marketing, Public Relations Campaigns, and Direct Marketing.
In addition to these, special categories have been augmented for 2025. These may include recognition for Marketing Effectiveness, Innovative Marketing and Advertising Solutions, AI-Utilizing Projects, Sponsorship/Partnership, Low-Budget Campaigns, and Creative Solutions and Innovations in Corporate PR.
Mastercard is the general partner of the LAMA 2025 festival, reflecting the event's growing importance in the industry. The festival winners' awards ceremony will take place during the International Forum "DAYS OF MARKETING, ADVERTISING AND BRANDING" on November 6th.
The LAMA Festival is judged by two juries - client and agency - ensuring a fair and comprehensive evaluation of each submission. Winning a LAMA Festival award is a benchmark for international and local brands when choosing a creative partner for strategic cooperation.
The Creativity Ranking of Agencies in Belarus, a new addition for 2025, will promote the Belarusian advertising industry on international markets. This ranking will be based on wins at festivals included in the Regulations of the Rankings of AAKMA, including the LAMA Festival. It aims to raise the creative level of agencies and inspire new interesting solutions.
The Creativity Ranking of Brands will indicate high professional expertise, competencies, and the ability to effectively use creative tools. Cases can be submitted for the LAMA 2025 competition, and more information about participating can be found at lamafest.by.
The LAMA Festival promotes fair competition among companies, fostering fresh ideas and innovations in the advertising industry, and enhancing the promotion of Belarusian products and services in both domestic and foreign markets. It's an event not to be missed for anyone interested in marketing, advertising, and creativity.
Stay tuned for updates on the exact dates, category list, and any special thematic focuses for the 2025 LAMA Festival in Belarus. For precise details, consulting the official LAMA Festival website or Belarusian Association of Marketing and Advertising announcements would be necessary.
- In addition to the regular categories like Television Advertising, Digital Advertising, and Direct Marketing, the 2025 LAMA Festival will also feature special categories such as Marketing Effectiveness, Innovative Marketing and Advertising Solutions, and Creative Solutions and Innovations in Corporate PR.
- To promote the Belarusian advertising industry on international markets, a new addition for 2025 is the Creativity Ranking of Agencies in Belarus, which will be based on wins at festivals included in the Regulations of the Rankings of AAKMA, including the LAMA Festival.
